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This is a step-by-step to setting up a Number Pool to track source channel, keyword search terms, pages visited, and more for the source of each call.
Note In order to use our Number Pool tracking capabilities, you'll need to have Dynamic Number Insertion setup on your website.
How to setup a Number Pool Tracker
To get started, go to Trackers and then follow the Add Tracker button in the upper right hand corner.
The first step is to choose online or offline. Online trackers are generally used to track activity on your website and PPC campaigns. Offline trackers are for any other marketing channel where you you'd like to track calls, offline marketing channels include direct mail, billboards, radio ads, TV ads, print media and so you.
For this tutorial, we're going to choose a Number Pool because we want to track all visitors and track calls for our Adwords PPC campaigns.
Number pools are quite simple to setup.
In the final step, you can a whisper message and also enable call recording (recommended). Whisper messages are like quick heads up message played to the call receiver that the caller cannot hear so they have context for answering the call. Call recording will allow calls to be listened to and reviewed making it easy to go back and listen to a customer's inquiry or specific details without needing to write them down during the call itself.