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In this article we'll go over how to setup Google Analytics integration and how to view the call data in your Google Analytics dashboard.
Inside your Google Analytics account, navigate to Admin > Data Streams where you'll find your "Web Stream" used on your website, view your stream details to see your Measurement ID.
Inside the same Data Stream detail view, you'll also see Measurement Protocol API Secrets, create a new API Secret to be used for your phone call events.
With your Measurement ID and Measurement Protocol API Secret handy, navigate to Company Settings > Integrations > Google Analytics and add these to the settings to enable phone call events to be sent to your Google Analytics data stream.
To view Phone Call Events in Google Analytics, go to Reports > Engagement > Events in the sidebar where you'll see an event name phone_call.
We send the following data points to Google Analytics with each phone_call event.