In this article we'll go over how to setup Google Analytics integration and how to view the call data in your Google Analytics dashboard.
- Get your Google Analytics Measurement ID and Protocol API Secret
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Find your Measurement ID
Inside your Google Analytics account, navigate to Admin > Data Streams where you'll find your "Web Stream" used on your website, view your stream details to see your Measurement ID.
Create a Measurement Protocol API Secret
Inside the same Data Stream detail view, you'll also see Measurement Protocol API Secrets, create a new API Secret to be used for your phone call events.
- Add your Tracking ID to your Company Settings
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With your Measurement ID and Measurement Protocol API Secret handy, navigate to Company Settings > Integrations > Google Analytics and add these to the settings to enable phone call events to be sent to your Google Analytics data stream.
- Viewing Phone Call Events in Google Analytics
- Data Sent to Google Analytics
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We send the following data points to Google Analytics with each phone_call event.
- call_id - the id of the incoming call.
- tracker - the name of the tracker.
- tracking_number - the tracking number called.
- first_time_caller - 'yes' if the caller is a first time caller, 'no' if it's a repeat caller.
- value - the value associated to the call, requires using the default call value from tracker settings.
- medium - the source channel (medium) for the call, only available for campaign and number pool trackers.
- gclid - the google click ID of the call if available.
To view Phone Call Events in Google Analytics, go to Reports > Engagement > Events in the sidebar where you'll see an event name phone_call.