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Dynamic Number Insertion Priority

With multiple online trackers configured, the Dynamic Number Insertion (DNI) will swap the numbers on your website with matched tracking numbers in the following priority.

Number Swap Priority
  1. Campaign trackers with Search match criteria
  2. Campaign trackers with Landing page match criteria
  3. Campaign trackers with Referral match criteria
  4. Campaign trackers with Campaign Parameter match criteria
  5. Campaign trackers with Direct match criteria
  6. Campaign trackers with Always Swap criteria
  7. Number Pool trackers

Campaign trackers will always take precedence over Number Pool Trackers which should be considered when using both types of trackers for your online marketing campaigns with DNI configured.